DFTikum
The 10 axioms of sales
The 10 axioms listed in the model are statements which, once built into our thinking, can increase our sales potential; and we can be sure that our customers will be satisfied not only with the result but with the sales process as well.
The concept in brief
The model is not used by salespeople alone: its content is binding on every employee, whether or not they deal with external clients.
The 10 questions of attitude follow a fixed order: until we have managed to identify with one point, it is not worth moving on.
The axioms build on one another, and there is a cause-and-effect relationship between them.
The key to sales is the relationship between the client and the salesperson, and the model helps to build this relationship.
Using the model presupposes thorough knowledge of the product and the client, down to every detail.